El Turco
PACKAGING
ENVIROMENAL
IDENTITY

El Turco is a name born from migration. In Latin America, “Turco” became an umbrella term for Middle Eastern migrants who arrived carrying passports from the Ottoman Empire, even though they came from different places across the region. On Colombia’s Caribbean Coast, these communities settled, built businesses, and brought with them spices, stories, and traditions that gradually became part of the culture around them. What began as a name assigned to outsiders became something more: a flavor, identity, and memory woven into the streets themselves.

The project explores this history through the lens of the Caribbean Coast, where Middle Eastern and Colombian cultures have shared space for generations. The visual identity draws from this exchange, blending references to migration, commerce, food, and the rich visual character of the region. El Turco becomes a celebration of how cultures travel, adapt, and ultimately become part of the place they call home.

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